What to Buy for $X
A breakdown of three properties at a given budget — with a verdict.
INDEPENDENT MEDIA · YEREVAN · 2026
Armenia's
Real Estate —
Unfiltered.
Independent media for buyers, investors, and residents in Armenia. Hard data, honest analysis, and the questions others won't touch.
30
Editorial Formats
4
Audience Segments
3
Languages: RU · ARM · EN
6
Media Platforms
ABOUT
Armenia's real estate market has no independent voice. Everything published about property here is either a listing aggregator or thinly veiled developer advertising. GOOYQ is the only outlet that can say 'this development is a bad investment' — and back it up.
Editorial Independence
Advertisers don't influence coverage. Sponsors are clearly disclosed.
Depth Over Headlines
Long-form analysis over hype. We don't chase clicks — we build trust through the quality of each piece and the transparency of our methods.
The Right to Ask Hard Questions
We publish the answer. Or the fact that there wasn't one.
WHAT WE COVER
30 formats. One standard.
This District in 10 Years
A forward-looking analysis of a specific neighborhood: the data, the construction pipeline, and our conclusion.
New Development Under the Microscope
Our editorial assessment of a new residential complex — without the developer in the room.
Investigations
The stories the market would rather see buried.
Investment Case Studies
Made money / Lost money — real stories with verified numbers.
District Rankings
Top-ranked by a specific criterion. Methodology fully disclosed.
FIRST ISSUE
Issue No.1 · May 2026
Pre-order Issue No.1
First Issue — Now in Pre-Order
18,000 words of analysis. 12 features. Four audience segments in one issue. Media launch: April 2026. Journal release: May 2026.
- 01Editorial Manifesto
- 02The Number: Q1 2026 Market Overview
- 03What to Buy for $80,000 in Yerevan
- 04Kentron in 10 Years: Buy Now or Wait?
- 05Market Insider: Interview with a Top Agent
- 06Diaspora Voices: How They Buy from the US
- 07The Myth: 'Prices Will Always Rise'
- 08The Guide: How a Foreigner Buys an Apartment
Pre-order
4,900 ֏
rises to 6,900 ֏ at release
Annual subscription
11,900 ֏
4 issues · saves 15,700 ֏
WHO WE'RE FOR
Four audiences. One editorial standard.
Diaspora & Expats
Armenians from the US, France, Lebanon, and Russia. Russophone expats post-2022. They want analysis they can actually trust.
Local Buyers
Yerevan residents, 28–45. First or second purchase. They want to understand the market on their own terms — not through an agent.
Industry Professionals
Agents, developers, asset managers. They read us for market trends and the perspective of an independent voice.
Investors
Local and international investors. They need ROI data, liquidity analysis, and legal clarity. Our most financially engaged segment.
WHERE TO FIND US
4 platforms. One media.
YouTube
20–40 min videos
'Market Breakdown' — our quarterly review of prices and trends. 'Market Insider' — interviews with top agents, developers, and investors. 'Under the Microscope' — a deep editorial look at a specific development or district.
Telegram
4–5 posts a week
'Stat of the Day' — one market fact with context. 'Weekly Digest' — the key stories of the past 7 days. Breaking news and original analysis, no filler.
Instagram
Daily content
'Infographic of the Day' — data made visual. 'Market Myths' — a Reels series dismantling common misconceptions. Cards with prices, rankings, and trends.
Digital Journal
Quarterly
18,000+ words of analysis. 12 features per issue. A full-quarter breakdown — one document worth reading cover to cover.
TEAM
The people behind the media
Journalists, analysts, and content creators who ask the uncomfortable questions.
Hayk Hovakimyan
Founder, Gitakits Media Corp., GOOYQ
Anna Hovakimyan
Executive Producer, Gitakits Media Corp.
Artur Akopyan
Partnerships & Business Development
Susanna Manucharyan
Content & SMM
WORK WITH US
Let's work together
We're looking for partners, experts, and market participants ready to appear in GOOYQ. We work with developers, agents, analysts, lawyers, and investors — through commentary, expert columns, and co-produced features.
01
Partners
Brands and companies looking to reach an engaged audience through independent real estate media in Armenia.
02
Experts
Analysts, lawyers, appraisers — your commentary makes the story stronger.
03
Market Participants
Agents, developers, investors — real case studies with verified numbers.
Get in Touch
We'll respond within 48 hours.
ISSUE No.1 · MAY 2026
First issue — now in pre-order.
Media launch: April 2026. Independent analysis of Armenia's real estate market.
Pre-order Issue No.1