Independent media · Yerevan
Real estate in Armenia — unfiltered.
GOOYQ is Armenia's first independent media covering the property market, urbanism and the urban environment. Sourced numbers, analysis free of hidden advertising — and the questions the market would rather not hear.
Manifesto
01Editorial independence
Advertisers don't shape our conclusions. Every partnership is clearly labeled. We don't do paid reviews for developers.
Every number has a source
"Prices went up" is not analysis. Analysis is when you can see where a number comes from, how it was calculated and what it means for you.
The right to ask hard questions
We ask them of whoever owes an answer. Then we publish the answer — or the refusal to give one.
That's how far Yerevan rental deals fell in a year. We explained why — and what it means for owners.
From GOOYQ analysis · rental market
The actual yield of an apartment marketed as "12% a year" — counted after taxes, costs and vacancy.
From GOOYQ analysis · yields
Price growth against falling demand. Sellers cling to 2022 peak prices — we examined how long that can last.
From GOOYQ analysis · price stickiness
Showcase
This is what our analysis looks like
A real breakdown from GOOYQ's Russian-language Instagram — on where the gap between promised and actual yield disappears. Drag through it.
Breakdowns like this appear on GOOYQ's Instagram and Telegram every week — in Russian, Armenian and English.
See it on InstagramPlatforms
One media. Three languages.
Eight channel editions
Each language has its own editorial team and its own content. Not translations — original work made for its audience.
What we investigate
The formats this market
was missing
The artifact
A magazine
worth waiting for
Once a quarter, all of GOOYQ's analysis comes together in one big issue: 18,000 words, 12 stories, not a single paid page.
We're not naming a date. It ships when every number has been checked twice — and you'll hear it first on our channels.
Team
The people who
ask the questions
Founder & CEO, Gitakits Media Corp. · Editor-in-Chief, GOOYQ
Hayk Hovakimyan
Built an editorial team that works to one standard in three languages: a source behind every number, independence from developers, and the right to ask any question — even the kind that gets you dropped from press breakfasts.
Anna Badalyan
Executive Producer
Shushanik Ghazaryan
Project Manager
Susanna Manucharyan
Content Manager
Lusine Grigoryan
Editor
Lusine Khangeldian
Art Director
Eduard Hovhannisyan
Business Development
Karine Gevorgyan
Author
Ani Galshoyan
Author
Ani Abovyan
Author
Inessa Mayilyan
Author
Irina Alekseeva
Author
Collaboration
The market needs media.
The media needs you
GOOYQ is open to experts, market professionals and brands that value a professional audience. One rule never changes: editorial content is not for sale, and every partnership is clearly labeled.